Working with the Experience Director at Avenue A | Razorfish, we worked on refreshing the online shop for Oxfam to reflect the BeHumankind brand that was used throughout the rest of the site and on printed advertising. There are three sections that had to take on their own look and feel within the main brand. Oxfam Unwrapped, Second-hand store and Ethical Collection. The task involved redesigning many of the sites elements as well as new navigation, promotional areas and hub pages.
Designed using Photoshop.
